Social media advertisement
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Print advertisement
Snowbowl Season Pass Campaign
Project: Snowbowl Season Pass Campaign Client: Arizona Snowbowl Role: Lead Graphic Designer Year: 2021 About: As the Lead Graphic Designer for Arizona Snowbowl, I led the creation of the 2021/2022 Season Pass Campaign, a multi-platform effort aimed at increasing season pass sales. The campaign incorporated bluebird powder imagery and clean, bold typography to evoke the excitement of the upcoming ski season while delivering clear and engaging messaging to the target audience. The campaign deliverables included digital banner ads, social media assets, and print advertisements, ensuring a unified look across all platforms. The print ads complemented the digital designs, reinforcing the campaign’s energy and appeal through high-quality, polished layouts. This campaign successfully achieved its goal of driving increased season pass sales and highlights my ability to develop cohesive, audience-focused designs that effectively communicate key messages across multiple channels.