Spiral Wax Co. x Slush Magazine

Project: SLUSH Snowboard Magazine Ads Client: Spiral Wax Co. Role: Creative Direction, Layout, and Design Publication: December & January Issues of SLUSH Year: 2024 & 2025 About: For the December and January issues of SLUSH Snowboard Magazine, I led the concept and design of two print ads featuring Spiral Wax Co. cofounder and pro snowboarder Max Warbington. Our goal was to showcase Spiral Wax Co.’s eco-friendly snowboard waxes in a way that spoke directly to core riders and highlighted the brand’s roots in snowboarding. By pairing bold visuals of Max in action with clear messaging around all-conditions performance and sustainability, the ads successfully connected with SLUSH’s dedicated audience and reinforced Spiral Wax Co.’s rider-driven identity.