Spiral Wax Co. video advertisements

Project: Spiral Wax Co. Instagram Video Ads Client: Spiral Wax Co. Role: Creative Direction, Video Production, and Animation Year: 2023 About: These video ads were designed specifically for Instagram to highlight key aspects of Spiral Wax Co.’s identity, leveraging risography-inspired visuals, mandala motifs, and hand-drawn animations to reflect the brand’s creative and eco-conscious ethos. Supporting copy accompanied each ad to reinforce messaging and further engage the audience. The first ad spotlights the Sun God Collection, an apparel line created in collaboration with artist David Wien. It showcases Wien’s intricate woodblock-inspired designs and emphasizes the craftsmanship and artistic foundation of Spiral Wax Co.’s apparel offerings. The second ad introduces Spiral Wax Co.’s flagship product, Natural Snowboard Wax, combining team rider photography and hand-drawn animations to celebrate the brand’s values of sustainability and creativity. This video highlights the eco-friendly, plant-based formula while featuring the riders who embody Spiral Wax Co.’s commitment to snowboarding culture. These Instagram-specific ads were crafted to resonate with Spiral Wax Co.’s audience, pairing bold visuals with concise storytelling to effectively communicate the brand’s dedication to artistry, sustainability, and community engagement.